Take a look back at 2011
With 2011 quickly coming to a close, I was happy to stumble across this touching montage video by Google through Twitter. While Ryan Dunn wasn’t exactly the loss of a historical figure, and the...
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SOCIAL happens in real life, too
When I stumbled across Jay Baer’s blog post about his latest flight, I couldn’t help but smile. Basically, the story goes that Baer was on a flight back from a speaking engagement, and he witnessed a...
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Stand out from the crowd
There are thousands of public relations majors in the country, and it can be hard to stand out when you’re a “dime a dozen” to future employers. To get their attention, I was told I needed to do a few...
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Starting fresh in 2012
Image from www.rizzotees.comThe beginning of a new calendar year signals a time to start fresh. Fresh plans. Fresh budgets. And a fresh (and optimistic) outlook on the year ahead. When it comes to...
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When it comes to data, seeing is believing
I’m a sucker for data. Call me a nerd, but somehow percentages and simple bar graphs appeal to my curiosity. Surround those factoids with pretty colors and images, and I’ll be happier than a bird with...
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Ice sculptures and blue martinis
Bader Rutter has seen some amazing growth over the past year. Even though you will find new people working in every nook and cranny of our Brookfield office, you don’t really realize how much we’ve...
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What's on YOUR LinkedIn profile?
Want to take a guess at what the most-used buzzword on people’s LinkedIn profiles is? Creative. And oddly enough, that word didn’t even make the top 10 list last year, according to a recent TechCrunch...
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Things that should NOT go without saying in social media: Common sense and...
“Failure to prepare is preparing to fail.” — John Wooden Leave it to a basketball coach to stress the importance of planning. Colleen Grams, a group leader in our PR department, recently wrote a post...
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LinkedIn 101
I was at a recruiters’ breakfast event recently and was seated with a pair of very talented women who work in new business and sales positions. Imagine my surprise, however, when the topic of LinkedIn...
View ArticleDeal: Google trades search results for your privacy
Digitally speaking, we love the convenience of all-in-one, such as email, calendar, social, photo, video and now screen sharing. After all, these already exist separately. Google has aligned these...
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Visual bookmarking: My new social addiction
Maybe it’s because after seven years of Facebooking, my attention span is spent, or maybe it’s because my friends — who now have just about all settled down — are not posting as captivating updates as...
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Code: A key to success in today’s workplace
In a recent Fast Company blog post, the co-founder of the website Codecademy.com says, “As we move towards a world where technology controls more and more of our lives, [programming is] a skill that’s...
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Playing in the Super Bowl? Don’t lose your head.
This is the obligatory blog post where someone talks about the commercials played during the recently concluded Super Bowl. It’s obligatory because everything connected with the Super Bowl has an...
View ArticleA renovation for collaboration
Our philosophy at BR is simple: We thrive because of our people and our ideas. And we’ll be the first to admit that thinking creatively while sitting at a closed-off desk is like trying to breathe...
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International social media in just 3 easy steps
Do Brazilians use Facebook? Are the Chinese on Flickr? Do Japanese tweet? There is a whole world out there (pun entirely intended) beyond Facebook, Twitter, LinkedIn and YouTube. As any marketer worth...
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Is there a Target on your back?
You’ve likely heard rumblings about a recent NYT investigative piece exposing the inner workings of the major national retailer Target. The article details how the chain allegedly identified a certain...
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Follow Bader Rutter for the latest from SXSW Interactive
The SXSW Interactive festival, an “incubator of cutting-edge technologies,” kicks off this afternoon. Yours truly will act as Bader Rutter’s embedded reporter, mining through the overwhelming amount...
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Your SXSW Interactive halftime report
Bader Rutter is at SXSW Interactive 2012, and we’ve managed to best the rain and channel our inner Shawshank Redemption to attend three days of sessions. With two days left and the sun finally...
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SXSW Interactive 2012 reevaluates business as usual
Change is inevitable, and nowhere is that more evident than in Austin, Texas, every March during the South by Southwest (SXSW) festival. Born a music festival with 700 registrants in 1987, then...
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Join us at the Humana Wellness Summit
Did you know BR employees can take a yoga class over the lunch hour? And that we can have a health assessment to help predict or identify any health concerns? This is just the beginning of the BR...
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