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Thoughts for Newtown. Toys for children.
The news of the Sandy Hook school shooting hit my wife, Mary, and me hard. Our daughter Mackenzie is in kindergarten. The thought of this happening to young children close to the same age in a place...
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Back to School: Lessons in knowing your customers
Yes, we know it is the holidays and most students are returning home from school vs. going back. However, Sam Lutze, a Bader Rutter senior brand strategist, and I recently had the opportunity to go...
View ArticleThe conversation is happening on social
Regardless of whether your brand is engaged on social media, the conversation is happening about your industry. The Power of PeersErik Qualman recently updated his wildly popular Social Media...
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Is your brand human? Or is it all just brains, brains, brains?
Single-mindedness and transactional thinking are signs of what I like to call “zombie brands” — brands that seem to be asleep and unaware. We all have come across them. I believe that 2013 is going to...
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Six social media predictions for 2013
The new year gives marketers a chance to put on their Nostradamus hats. For many brands, changes in social media to engage audiences already are in motion, so look for 2013 to be a year in which ideas...
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Purchase decisions: The facts and feelings behind my new TV
I’ll admit it. I’ve been way overdue for an upgrade on a TV. That’s why I decided to put my savings to work this year and finally buy one. As I embarked on the decision-making process, I assumed it...
View ArticleFrustrating to fascinating: 404 your way to a positive brand experience
We’ve been talking a lot lately about how a person’s experience with a brand is one of the biggest differentiators in marketing today. As Grant mentioned in his recent post about zombie brands, you...
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Customer Advocacy: How strangers helped me plan my vacation
I’ve kicked off 2013 with a new (albeit temporary) hobby: vacation planning for my upcoming adventure to Italy. I’ve done all the things you’re supposed to do — purchased the travel guides, consulted...
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We party like it’s 1964
The Mad Men character Joan Harris once said, “But that’s life. One minute you’re on top of the world, the next minute some secretary’s running you over with a lawn mower.” Luckily, we avoided any such...
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Brands on social media: Let’s get personal
As social media community managers, we’re taught to reach out to people, form relationships and host interesting or meaningful conversations with our audience. When laying out a social media strategy,...
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Mobile, tablet and desktop sites? Create just one with responsive design
As the Web spread from desktops to laptops to mobile devices, it became apparent that the good, old desktop websites we built with so much love, sweat and dollars were not providing good viewing...
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Intuitive programming: High expectations require creative thinking
The more computers can do, the more we expect of them. The more we simulate virtual realities in games, the more we expect from our games. The more a programming language can do, the more we expect out...
View ArticleX for Super Bowl XLVII ads
Sunday night, I held a beer in my hand as east met west, brothers dueled, the lights went out, momentum was nearly lost and ads vied for mindshare. And I toasted a singular MVP of Super Bowl XLVII: the...
View ArticleBetter social media marketing requires an understanding of humankind
Increasing ROI. Building communities. Fostering engagement. While you’re tucked away in an office conference room chatting about social media, I bet most of these phrases will echo throughout the room....
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In memory of Loren Henry
Last Friday, I had the privilege of attending a memorial service for an old friend and colleague, Loren Henry. He gave Bader Rutter 26 wonderful years and his family 76 years of joy, camaraderie and...
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Bader Rutter ValenVines
We celebrate a number of holidays here at Bader Rutter. Valentine’s Day is no exception. But this year, the centuries-old holiday got a social twist with our Bader Rutter ValenVines contest. ValenVines...
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So did the Hamburglar do it?
I’m sure you’ve all heard about the recent account hacks that affected Burger King’s and Jeep’s Twitter accounts. While the social media world had a field day with these unfortunate events, it wouldn’t...
View ArticleWhy growth in social search matters to marketers
Facebook recently announced Graph Search, a feature that allows users to search through Facebook data to highlight connections among people, places and things. Now, we can search for content and the...
View ArticleWhat can you learn from zombie unicorns?
Content marketing. Yes, we know it’s a big deal these days, and brands are struggling to find the right balance between super-rich yet infrequent content and info-fluff overload. Watch TV for a half...
View ArticleDon’t hit send yet: Five tips to polish your writing
You’ve sweated over that writing assignment. The content is there. The messages are there. You want it off your plate so you can move on with your life. Stop. Avoid hitting that send button. You’re not...
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